Cookies and privacy

This pages describes Cabinet Office’s cookies and privacy policies for the Brexit Deal Explained website. The site aims to explain the Brexit withdrawal agreement to the public with some short informative videos.

About cookies

We put small files (known as ‘cookies’) onto your computer to collect information about how you browse the site.

Cookies are used to:

  • remember your progress
  • measure how you use the website so it can be updated and improved based on your needs

Cookies aren’t used to identify you personally.

You’ll normally see a message on the site before we store a cookie on your computer.

Find out more about how to manage cookies.

How we use cookies

You may see a pop-up welcome message when you first visit this site. We’ll store a cookie so that your computer knows you’ve seen it and knows not to show it again.

Name Purpose Expires
cookieMessage Saves a message to let us know that you’ve seen our message 1 month

Measuring website usage (Google Analytics)

We use Google Analytics software to collect information about how you use the website. We do this to help make sure the site is meeting the needs of its users and to help us make improvements.

Google Analytics stores information about:

  • the pages you visit
  • how long you spend on each page
  • how you got to the site
  • what you click on while you’re visiting the site

We don’t collect or store personal information so this information can’t be used to identify who you are.

We don’t allow Google to use or share our analytics data.

Google Analytics sets the following cookies:

Universal Analytics

Name Purpose Expires
_ga This helps us count how many people visit the site by tracking if you’ve visited before 2 years
_gid This helps us count how many people visit the site by tracking if you’ve visited before 24 hours
_gat Used to manage the rate at which page view requests are made 10 minutes

You can opt out of Google Analytics cookies.

YouTube videos

We use YouTube to provide videos on this site. YouTube sets cookies when you visit one of these pages.

Name Purpose Expires
_use_hitbox This is a randomly generated number that identifies your browser When you close your browser
VISITOR_INFO1_LIVE Lets YouTube count the views of embedded YouTube videos 9 months

Social Media:

We use pixels to track the effectiveness of our social media advertising. These pixels set cookies when you visit our website page.

Twitter

Name Purpose
Twitter (ID:o0l1f) To store ad click information to track and gather statistics and conversion information.

Facebook

Name Purpose
Facebook Pixel (ID: 428189830917654) To store ad click information to track and gather statistics and conversion information.

When you first accessed the Brexit Deal explained website a pop-up banner asked if you were happy to accept marketing cookies. If you selected ‘no’ then this won’t be stored on your computer. If you selected ‘yes’ and you’ve changed your mind, you can opt out of cookies through your browser settings.

Google Adwords

We use Google Adwords pixel to track the effectiveness of our online advertising. This pixel sets cookies when you visit our website page.

Name Purpose
Google ID (ID: 804683335) To store ad click information to track and gather statistics and conversion information.

When you first accessed the Brexit Deal explained website a pop-up banner asked if you were happy to accept the Google cookie. If you selected ‘no’ then this won’t be stored on your computer. If you selected ‘yes’ and you’ve changed your mind, you can opt out of Google cookies through your browser settings.

Mouseflow

This website uses Mouseflow: a website analytics tool that provides session replay, heatmaps, funnels, form analytics, feedback campaigns, and similar features/functionality.

Mouseflow may record your clicks, mouse movements, scrolling, form fills (keystrokes) in non-excluded fields, pages visited and content, time on site, browser, operating system, device type (desktop/tablet/phone), screen resolution, visitor type (first time/returning), referrer, anonymised IP address, location (city/country), language, and similar meta data.

Mouseflow does not collect any information on pages where it is not installed, nor does it track or collect information outside your web browser. If you’d like to opt-out, you can do so at https://mouseflow.com/opt-out. If you’d like to obtain a copy of your data, make a correction, or have it erased, please contact us first or, as a secondary option, contact Mouseflow at privacy@mouseflow.com.

For more information, see Mouseflow’s Privacy Policy at http://mouseflow.com/privacy/.

For more information on Mouseflow and GDPR, visit https://mouseflow.com/gdpr/.

Mouseflow sets the following cookies when you visit this website:

Name Purpose Expires
mf_[session] A cookie for identifying the browser session When you close your browser

This cookie identifies the browser session while it happens. The cookie is deleted as soon as the session ends, meaning when the user leaves the website.

Name Purpose Expires
mf_user A cookie for checking if the user is new or returning. 90 days

This cookie establishes whether the user is a returning or first time visitor. This is done simply by a yes/no toggle – no further information about the user is stored. This cookie has a lifetime of 90 days.

Privacy policy

We collect certain information or data about you when you use this website. This includes your IP address, details of which version of web browser you used, information on your use of the site, using cookies and page tagging techniques to help us improve the website.

This helps us to improve the site by monitoring how you use it. We can’t personally identify you using your data.

Keeping your data secure

Transmitting information over the internet is generally not completely secure, and we can’t guarantee the security of your data. Any data you transmit is at your own risk.

We won’t share your information with any other organisations for marketing, market research or commercial purposes, and we don’t pass on your details to other websites.

Disclosing your information

We may pass on your information if we have a legal obligation to do so, or if we have to enforce or apply our terms of use and other agreements. This includes exchanging information with other government departments for legal reasons.

Links to other websites

This website contains links to other websites. This privacy policy only applies to this website. If you go to another website from this one, read the privacy policy on that website to find out what it does with your information.

Following a link to this website from another website

If you come to this website from another website, we may receive personal information about you from the other website. You should read the privacy policy of the website you came from to find out more about this.

How to contact us

If you have any questions about anything in this document or if you consider that your personal data has been misused or mishandled you can contact the Data Protection Officer (DPO) at:

You may also make a complaint to the Information Commissioner, who is an independent regulator. The Information Commissioner can be contacted at: casework@ico.org.uk or on 0303 123 1113. Or by post at: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF